Nativos
Jalapão dune at sunset, with the river running beside the buriti palms
Nativos Jalapão · About Nativos

We're
from here

See Jalapão through the people who call this place home.

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Before anything else

Before it's a destination,
it's home

Before Jalapão is a destination for the people who arrive, it is home to the people who were born here.

It is land you come to know by the road, by memory, by the stories, by the flavors and by the people. And that is where Nativos Jalapão came from: from wanting to show our land the way we believe it deserves to be known.

Travelers in a circle inside a fervedouro, seen from above
The water that rises from the ground — and the gathering it creates.
Who leads the way

By people
from here

Our expeditions are led by people from this region: guides and drivers who know Jalapão not only because they travel its roads every day, but because they are part of this land.

We know the dirt roads, the turns in the weather, the rhythm of each place and the stories that never show up on a map. We know who welcomes, who cooks, who makes things, who protects and who keeps the culture here alive.

And that is the knowledge we bring to every expedition.

Dona Minervina at the window of her adobe house, with travelers sitting on the porch
Dona Minervina welcomes visitors at her own front door, on a rural property in Pindorama do Tocantins.
Nativos team and travelers on top of the 4x4s, on a dirt road in Jalapão
The dirt road is where the expedition really begins.

The Jalapão we know.The Jalapão we want to share.

There is a difference between passing through a place and truly knowing it
Our purpose

Reveal it,
don't just show it

You can visit Jalapão and see its best-known postcard views. But we believe there is a difference between passing through a place and truly knowing it.

That is why our expeditions are not built as a sequence of sights. Fervedouros — springs where the water pushes you up and you float without swimming — waterfalls, dunes, hills and canyons are all part of the trip, but they do not tell the whole story.

Jalapão is also in the food served at the table, in the handmade crafts, in the communities, in the conversations along the way, in the local customs and in the people who make this region what it is.

Traveling with Nativos means coming into contact with all of it.

Being here every day

What you learn
on the road

Being in Jalapão every day has taught us that leading an expedition means far more than knowing the way there. It means knowing what to look for.

  • Knowing when it is better to change a route
  • Knowing the roads and what each one demands
  • Respecting nature's own timing
  • Valuing the people who live in the region
  • Weighing every choice so the experience is safe, well organized and, at the same time, real

That is why we work with local, accredited guides, 4x4 vehicles prepared for the conditions of the region and a network of guesthouses, restaurants and local partners that are part of the Nativos experience.

For you, this may be a trip you take once in a lifetime. For us, it is our own land being introduced
And that carries responsibility
What stays behind

Tourism that
stays in this land

Being a local company also shapes the way we choose to grow.

When we value local professionals, guesthouses, restaurants, communities, artisans and other partners from the region, tourism stops being something that merely happens in Jalapão: it becomes part of a chain that supports and values the people who live here.

We want every person to go home carrying a bit of Jalapão with them. But we also want every trip to leave something good behind here.

Responsible tourism

What we do so tourism works for the people who live here.

See how it works →
Bruna and Rodrigo on a swing, with the Jalapão hills behind them
Bruna and Rodrigo.
How it started

A trip
there was no coming back from

In 2019, I went on my first expedition to Jalapão and had an experience that changed my life. In 2020, I moved to Tocantins and started Nativos with one purpose: to bring more people to live Jalapão the way I lived it.

Today we have a team of people who are in love with Jalapão, and our whole operation is planned so that every traveler feels looked after and welcome from beginning to end. We take care of every detail so your only concern is enjoying what really matters: the experiences, the nature and the connection with the destination.

Bruna, founder
  • 100%of our guides and drivers are from the region
  • +9.000travelers guided since 2020
  • 6×Tripadvisor Travelers’ Choice, from 2021 to 2026

Nativos is not just our name.
It is where we come from.

We're from here. And maybe that is exactly why we can take you far beyond what shows up on the map.